Topsy Farms: Live Edge Collection and Beyond
For Topsy Farms’ Live Edge Collection, I led a complete branding and packaging project, crafting a cohesive visual identity that resonates with the quality of the Canadian alpaca wool blend. My work included designing the logo, packaging, labels, and even the in-store display table, all tailored to showcase the unique appeal of the collection. I managed logistics by sourcing custom boxes, coordinating their delivery, and personally assembling the first batch of throws. Additionally, I helped Topsy Farms secure a significant grant to support the launch, further enhancing their reach and impact.
Beyond the Live Edge Collection, I designed labels for Topsy Farms’ other lines, including the Headlands Collection and the Lighthouse Collection, creating a consistent brand feel across their entire product range. The Topsy Farms family was thrilled with the results, expressing deep appreciation for the look and professionalism brought to their collections.